Taco Liquors

by Eric DOHMAN
Irvine, Calif., June 24, 2011 – Taco Bell® is calling out to those ready to celebrate, who want to be the “life of the party,” and has announced the launch of an experimental store combining its immensely popular “Late Night” menu with an extensive liquor selection. The new entity is to be open 24 hours a day and is to be marketed as, “Taco Liquors.”To combat the impending rebuttal and outrage from groups such as Mothers Against Drunk Driving (MADD), Taco Liquors is creating a new “Pink Taco” menu. “A minimum of 25% of the proceeds from the Pink Taco Menu will go directly to breast cancer research.” said Roger Eaton, Chief Executive Officer. The Pink Taco Menu will include new specialties, all served on pink hard and soft shells such as the: Tuna Taco, Skirt Steak Enchilada, Roast Beef Burrito, Head Cheese Chalupa and Pork Pudding Taquitos.Along with traditional liquors, Chief Operating Officer for Yum! Brands, Inc. Emil Brolick stated that Taco Liquors plans on accentuating their line up with such specialties as: Cockburn’s Port, Drysack Liquors, Fat Ass Tequila, Crystal Head Vodka, Black Bush Whiskey and Beefeater London Dry Gin.
Initial stores are to be launched this October in selected areas. Those currently announced are: Bernal Heights in San Francisco, CA, West Village in NYC, NY and West Hollywood, CA.Taco Bell® Corp. (“Taco Bell®”), a subsidiary of Yum! Brands, Inc., (NYSE: YUM), is the nation’s leading Mexican-style quick service restaurant chain. Taco Bell® serves tacos, burritos, signature quesadillas, Grilled Stuft Burritos, nachos, and other specialty items such as Crunchwrap Supreme®, in addition to the Why Pay More® Value Menu. Taco Bell® serves more than 36.8 million consumers each week in nearly 5,600 restaurants in the U.S.

One Comment to “Taco Liquors”

  1. I’m actually hungry and I don’t understand why….

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